​England’s Premiership Rugby Rebrands as “Gallagher Prem”

England’s Premiership Rugby Rebrands as “Gallagher Prem”

England’s top-flight rugby union competition will be rebranded as the “Gallagher Prem”, part of a broader initiative to modernise the sport’s image and engage a wider audience.

The change aligns with a similar repositioning of the second-tier competition now referred to as “Champ Rugby”and forms part of a strategic effort to present English rugby with a more contemporary and accessible identity.

According to Premiership Rugby’s Chief Growth Officer, Rob Calder, the rebrand is designed to balance tradition with the need for evolution. “While we honour our storied history, we are convinced about the bright prospects that lie ahead. Our goal is to strike a balance between respecting our roots and embracing the future,” Calder said.

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